Effective date: March 5, 2024
Lighted Impressions LED Mirrors (“Lighted Impressions”, “us”, “we”, or “our”) operates the lightedimpressionsled.com website (“Our Website”).
This page describes our policy regarding the collection, use, and disclosure of personal data when you visit Our Website.
We use your data to provide services and improve your experience on Our Website. By using the Our Website, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms of use, accessible from www.lightedimpressionsled.com.
Definitions
- Personal Data
- Personal Data means any information that relates to an identified or identifiable individual.
- Usage Data
- Usage Data is data collected automatically either from the use of Our Website or from the infrastructure of the Website (for example, the duration of a page visit).
- Cookies
- Cookies are small pieces of data stored on your device (computer or mobile device) that are required for the operation of the Website or optionally used for improvement of user experience on Our Website.
- Data Controller
- Data Controller means the person or company who, either alone or jointly or in common with other persons or companies, determines the purpose and manner of using and processing Personal Data.
- For the purpose of this Privacy Policy, we are a Data Controller of your Personal Data.
- Data Processors (or Service Providers)
- Data Processor (or Service Provider) means any person or company who processes the data on behalf of the Data Controller.
- We may use the services of various Service Providers in order to process your data more effectively.
- Data Subject (or User)
- Data Subject is any living individual who uses Our Website and is the subject of Personal Data.
Information Collection and Use
We collect several different types of information for various purposes to provide and improve our service to you.
Types of Data Collected
Personal Data
On Our Website, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). Personally identifiable information may include, but is not limited to:
- Email address
- First name and last name
- Phone number
- Address, State, Province, ZIP/Postal code, City
- Cookies and Usage Data
We may use your Personal Data to contact you with newsletters, marketing or promotional materials, offers and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send.
eCommerce
We collect information about you during the checkout process on our store. This information is used to fulfill orders and serve our users/customers. This information is collected during the checkout or account creation process and includes the following personal data:
- Name
- Address
- E-mail address
- Phone number
- Payment details
In addition, we may also collect and use cookies to keep track of the following information while you are on Our Website to help support you during your visit:
- Products viewed
- Cart contents
- Location/IP address
- Browser type
- Shipping address
When you purchase from us, we’ll ask you to provide information including your name, billing address, shipping address, email address, phone number, credit card/payment details and optional account information like username and password. We’ll use this information for purposes, such as to:
- Send you information about your account and order
- Respond to your requests
- Process payments and prevent fraud
- Set up your account for our store
- Comply with any legal obligations we have, such as calculating taxes
- Improve our store offerings
- Send you marketing messages
If you create an account, we will store your name, address, email and phone number, which will be used to populate the checkout page for future orders.
Usage Data
We may also collect information about how the Website is accessed and used (“Usage Data”). This Usage Data may include information such as your computer’s IP address, browser type, browser version, the pages of Our Website that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.
Location Data
We may use and store information about your location if you give us permission to do so (“Location Data”). We use this data to provide features of Our Website, to improve and customize our services.
You can enable or disable location services when you use Our Website at any time, through your device settings.
Tracking & Cookies Data
We use cookies and similar tracking technologies to track the activity on Our Website and store certain information.
Cookies are files with small amounts of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our services.
You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some of our services to the fullest extent.
Examples of Cookies we use are:
- Session Cookies. We use Session Cookies to operate Our Website efficiently.
- Preference Cookies. We use Preference Cookies to remember your preferences and various settings.
- Security Cookies. We use Security Cookies to protect you against fraudulent or unauthorized activities.
- Advertising Cookies. Advertising Cookies are used to serve you with advertisements that may be relevant to you and your interests.
Comments
If you leave a comment on Our Website, we collect the data shown in the comments form, as well as your IP address and browser user agent string to help detect and avoid spam. By leaving a comment you consent to the publication of your comment as well as any profile picture associated with your email address.
An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.
Media
If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website. We are not responsible for any breach of privacy caused by your disclosure of location data.
Contact forms
If you contact us through one of our forms we collect the data shown in the form, and also the visitor’s IP address and browser user agent string to detect and avoid spam and fraudulent submissions.
SMTP Service
If you contact us through Our Website using one of our contact forms we use an SMTP service to deliver email. This service allows us to monitor and ensure the delivery of the email.
Message Metadata – The metadata of a message, which includes the sender, recipient(s), subject, originating IP address and other routing data is indexed and maintained for 30 days. This data is used by our staff and any service provider in troubleshooting any issues that may occur.
Message Body – The bodies of messages are stored for up to 72 hours for both incoming and outgoing messages. For outgoing messages, temporary storage allows our systems to attempt to redeliver messages that could not be delivered on the first attempt.
Suppressions – Suppressions are permanently stored email addresses that are created as a result of a hard bounce, complaint, or unsubscribe. We store suppressions until you remove them or your account has been deleted. Suppressions may be stored in a backup system for disaster recovery purposes for up to 30 days after removal.
Recipient Data – Mailgun stores activity information of recipient email addresses in a hashed (pseudonymization) format. This data allows us to more accurately pre-validate email addresses, detect potential risky senders who may damage IP reputation, and help customers optimize their delivery processes. The privacy policy for Mailgun is available at: https://www.mailgun.com/legal/privacy-policy/
Cookies
If you leave a comment on Our Website you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies are kept for one year.
If you have an account and you log in to Our Website, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.
When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies are kept for two days, and screen options cookies are kept for one year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.
If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after one day.
User Interactions
When visitors interact with Our Website we log these actions with their usernames, if logged in, and IP addresses. This information is used for support/debugging site performance and interaction. It is only used by our web development staff. This information is kept for 30 days.
Use of Data
Lighted Impressions uses the collected data for various purposes:
- To provide and maintain Our Website
- To notify you about changes to our services
- To allow you to participate in interactive features of Our Website when you choose to do so
- To provide customer support
- To gather analysis or valuable information so that we can improve our services
- To monitor the usage of Our Website
- To detect, prevent and address technical issues
- To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information
Legal Basis for Processing Personal Data
If you are from the European Economic Area (EEA), Lighted Impression’s legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Data we collect and the specific context in which we collect it.
Lighted Impressions may process your Personal Data because:
- We need to perform a contract with you
- You have given us permission to do so
- The processing is in our legitimate interests and it’s not overridden by your rights
- For payment processing purposes
- To comply with the law
Retention of Data
Lighted Impressions will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our legal agreements and policies.
Lighted Impressions will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Website, or we are legally obligated to retain this data for longer time periods.
Transfer of Data
Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.
If you are located outside the United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to the United States and process it there.
Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.
Lighted Impressions will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.
Disclosure of Data
Disclosure for Law Enforcement
Under certain circumstances, Lighted Impressions may be required to disclose your Personal Data by law or in response to valid requests by public authorities (e.g. a court or a government agency).
Legal Requirements
Lighted Impressions may disclose your Personal Data in the good-faith belief that such action is necessary to:
- To comply with a legal obligation
- To protect and defend the rights or property of Lighted Impressions
- To prevent or investigate possible wrongdoing in connection with Our Website
- To protect the personal safety of users of Our Website or the public
- To protect against legal liability
Security of Data
The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.
Your Data Protection Rights
Lighted Impressions aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.
If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please contact us.
In certain circumstances, you have the following data protection rights:
- The right to access, update or to delete the information we have on you. Whenever made possible, you can access, update or request deletion of your Personal Data directly within your account settings section. If you are unable to perform these actions yourself, please contact us to assist you.
- The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.
- The right to object. You have the right to object to our processing of your Personal Data.
- The right of restriction. You have the right to request that we restrict the processing of your personal information.
- The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format.
- The right to withdraw consent. You also have the right to withdraw your consent at any time where Lighted Impressions relied on your consent to process your personal information.
Please note that we may ask you to verify your identity before responding to such requests.
You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).
Service Providers
We may employ third party companies and individuals to facilitate our services (“Service Providers”), to provide services on our behalf, to perform Website-related services or to assist us in analyzing how Our Website is used.
These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
Analytics
We may use third-party Service Providers to monitor and analyze the use of Our Website.
Akismet
Akismet is an anti-spam service for the web. It only collects the personal data needed to carry out Akismet’s core function of protecting Our Website against comment spam collected from commenters on Our Website. We do not sell the data sent to the Akismet service, and we do not keep it for long. We have short retention periods of between two weeks and ninety days for the vast majority of our spam-related data, at which point it is automatically deleted from our databases. Anyone can opt-out of all long-term tracking for the very small subset of data we do keep longer by using Akismet’s contact form. For more information, please visit Akismet’s Privacy Notice.
Google Analytics
We use Google Analytics to collect information about the use of Our Website. For details please see the Google Analytics Terms of Use and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to this site by disabling cookies on your browser.
Microsoft Clarity
Clarity is a user behavior analytics tool that helps us understand how users interact with Our Website. Supported features include Session Recordings, Heatmaps (or heat maps) and ML Insights. Clarity is GDPR-compliant as a data controller. For more information, see the Microsoft Privacy Statement. Refer to Terms of use to know the Privacy Policy.
Clarity doesn’t currently respond to browser DNT signals. For more information, see Microsoft Privacy Statement. To enable opt-out experiences for customers. You can opt out of Clarity telemetry by selecting Microsoft here. If you install the Protect My Choices app for your browser, you can ensure your opt-out preference is saved.
Advertising
We may use third-party Service Providers to show advertisements to you to help support and maintain Our Website.
Bing Ads
Bing Ads is an advertising service provided by Microsoft, Inc.
You can opt-out of Bing Ads remarketing by visiting: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
For more information about Bing Ads, please visit their Privacy Policy: https://privacy.microsoft.com/en-us/PrivacyStatement
Google AdSense & DoubleClick Cookie
Google, as a third party vendor, uses cookies to serve ads on our Service. Google’s use of the DoubleClick cookie enables it and its partners to serve ads to our users based on their visit to our Service or other websites on the Internet.
You may opt out of the use of the DoubleClick Cookie for interest-based advertising by visiting the Google Ads Settings web page: http://www.google.com/ads/preferences/
Behavioral Remarketing
Lighted Impressions uses remarketing services to advertise on third party websites to you after you visited our Service. We and our third-party vendors use cookies to inform, optimize and serve ads based on your past visits to our Service.
Payments
We may provide paid products and/or services within Our Website. In that case, we use third-party services for payment processing (e.g. payment processors).
We will not store or collect your payment method details. That information is provided directly to our third-party payment processors whose use of your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.
The payment processors we work with are:
Authorize.Net
Their Privacy Policy can be viewed at https://www.authorize.net/company/privacy/
Links to Other Sites
Our Website may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.
We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.
Embedded Content from Other Websites
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.
Children’s Privacy
Our Website does not address anyone under the age of 18 (“Children”).
We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from Children without verification of parental consent, we take steps to remove that information from our servers.
Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.
We will let you know via email and/or a prominent notice on Our Website, prior to the change becoming effective and update the “effective date” at the top of this Privacy Policy.
You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page or the effective date associated with the policy, whichever is later.
Contact Us
If you have any questions about this Privacy Policy, please contact us:
-
- By email: info@lightedimpressionsled.com
- By phone number: (800) 360-1585
- By mail:
Lighted Impressions LED Mirrors
125 Rt. 61
Schuylkill Haven, PA 17972